Journalism is evolving. Audiences now discover news, ideas, and stories through creators. This intensive two-day workshop will teach you how to master the new rules of storytelling by combining journalistic rigour with creator-led techniques that build attention, trust, and engagement.
Learn how to create powerful social-first content, grow your audience, and tell stories that matter in a digital-first world.
Learn how to create powerful social-first content, grow your audience, and tell stories that matter in a digital-first world.
Address
Price
from €399*
Price
from €399*
Course Schedule
DAY ONE
09:00 - 09:30
09:00 - 09:30
Registration
09:30 – 10:00
09:30 – 10:00
Welcome & Introductions
10:00 – 11:00
10:00 – 11:00
Session 1: Why Creator Journalism Matters
Glen and Sandra
- The decline of traditional news consumption (Reuters News Report)
- Rise of independent creators and niche media brands
- How audiences consume information today
- TikTok, Instagram, YouTube, Podcasts and Newsletters
- Why some journalists thrive online while others struggle
- Case studies of successful creator journalists
11:00 – 11:15
11:00 – 11:15
Coffee Break
11:15 – 12:15
11:15 – 12:15
Session 2: The Five Creator Journalism Styles
Glen and Sandra
1 – The Explainer
2 – The Personality-Led Story
3 – The Documentary / Micro-Story
4 – The Investigative Creator
5 – The Social First Reporter
2 – The Personality-Led Story
3 – The Documentary / Micro-Story
4 – The Investigative Creator
5 – The Social First Reporter
12:15-12:45
12:15-12:45
Session 3: TikTok vs Instagram: Understanding Platform Optimisation
Glen and Sandra
TikTok
- Discovery-first platform
- Importance of hooks
- Watch time signals
- Trend participation
- Search optimisation
- Native editing advantages
- Follower relationship platform
- Reels strategy
- Stories and carousels
- Community building
- Profile ecosystem
- Cross-platform publishing
12:45 - 13:00
12:45 - 13:00
Creator Kits, Tripods, Mics and Mounts issued to trainees
13:00 - 13:30
13:00 - 13:30
LUNCH
13:30 – 14:30
13:30 – 14:30
Session 4: Hooks, Retention & Audience Psychology
Glen and Sandra
- The first three seconds
- Curiosity gaps
- Emotional triggers
- Story pacing
- Retention techniques
- Exercise: Shoot & Experiment with three different PTC hooks
- Review and Feedback
14:30 – 15:300
14:30 – 15:300
Session 5: The Creator Journalism Explainer
Glen and Sandra
Creating a social-first explainer from a news story.
- Structuring information
- Simplifying complex topics
- Writing for social audiences
- Visual support techniques
- Exercise: Create a 60-second creator-style explainer.
15:30-15:45
15:30-15:45
Break
15:45 - 17:30
15:45 - 17:30
Session 6: Personality-Led Storytelling
Sandra
- Trust and authenticity
- Presenting with confidence
- Finding your creator voice
- Maintaining journalistic integrity
Course Schedule
DAY TWO
09:30 – 10:00
09:30 – 10:00
Day 1 Recap & Content Brief
Sandra and Glen
- Review of key lessons from Day 1
- Group discussion on strongest storytelling styles
- Introduction to the production challenge
- Story selection and planning
10:00 – 10:45
10:00 – 10:45
Session 1: Social-First Story Construction
Sandra and Glen
- Planning and Storyboarding for social platforms
- Hook creation
- Writing for captions and on-screen text
- Visual sequencing
- Recording effective direct-to-camera segments
- Shooting for vertical formats and/or 16:9 (Dual Shot Apps)
- Participants create a shot list and content plan.
10:45 – 11:00
10:45 – 11:00
Coffee Break
11:00 – 12:30
11:00 – 12:30
Session 2: Demonstration & Exercise: Mobile Shooting Techniques
Glen and Sandra
- Filming vertical video
- Interview framing
- Mobile audio techniques
- Movement and camera motion
- B-roll collection
- Shooting sequences
- Creator-style presentation
- Hook sequence
- Direct-to-camera segment
- Interview clip
- Visual storytelling sequence
- (Trainer coaching throughout)
12:30 - 13:00
12:30 - 13:00
LUNCH
13:00 – 14:15
13:00 – 14:15
Session 3: Practical Demonstration: Editing on device. IG Edits/TikTok/LumaFusion
Glen and Sandra
Live edit demonstration using smartphone editing tools.
- Structuring for retention
- Pacing and rhythm
- Jump cuts
- Graphics
- Sound design
- Music usage
- Calls to action
14:15 – 15:00
14:15 – 15:00
Session 4: Captions, Text & Accessibility
Glen and Sandra
- Burned-in captions (AI Auto Captions Apps)
- Dynamic text overlays
- Designing for silent viewing
- Adding Brand Assets and overlays
- Thumbnail creation
15:00-15:15
15:00-15:15
Break
15:15 - 16:45
15:15 - 16:45
Session 5: Core Production Challenge
Participants complete and export:
Trainer mentoring and troubleshooting.
- One creator journalism story
- Vertical format
- Captioned, fully edited and ready to publish
- Platform optimised
Trainer mentoring and troubleshooting.
16:45 - 17:30
16:45 - 17:30
Screening & Feedback
Group viewing session.
Discussion points:
Discussion points:
- Strength of hook
- Story structure
- Visual storytelling
- Audience engagement potential
- Platform suitability
€399
Early-bird ticket. Limited to the first 5 tickets.
Maximum 15 participants
Full price: €599
Maximum 15 participants
Full price: €599
Your Trainers
-
Glen MulcahyGlen Mulcahy is a media innovator, trainer, and one of the pioneers of mobile journalism. A former Head of Innovation at RTÉ, he has spent more than 15 years helping journalists and content creators adapt to the rapidly changing media landscape. Glen has trained organisations including BBC, CNN Academy, Al Jazeera, Deutsche Welle, RTÉ, and the European Broadcasting Union, and is the founder of MojoFest, one of the world's leading conferences for mobile content creators. His expertise spans mobile journalism, social storytelling, creator-led content, and the impact of AI on media. -
Sandra GathmannSandra Gathmann is an award-winning journalist, presenter, and producer with more than 20 years of international reporting experience. Best known for her work with Al Jazeera English, she has reported on major global stories from around the world and built a reputation for clear, engaging, audience-focused storytelling. Sandra combines traditional journalistic rigour with modern creator-led techniques, helping journalists and communicators connect with audiences through authentic, social-first content that informs, engages, and inspires.
THE VENUE
We're really excited about our hosts and are looking forward to seeing presentations about code the way they're truly meant to be experienced. Besides, what conference experience would be complete without the sea?
SPONSORS & PARTNERS
If you are interested in becoming a partner or a sponsor, please feel free to write to us
STAY INFORMED
Don't miss the event!
Photo courtesy of Daniel X. O'Neil / flickr.com
All text, photo, and video materials belong to their owners and are for demonstration purposes only. Please do not use them in commercial projects.
All text, photo, and video materials belong to their owners and are for demonstration purposes only. Please do not use them in commercial projects.
