Digital Provenance & Authenticity in the age of deep fakes

If you have ever seen the Deep Fake Tom Crusie videos on Instagram by Chris Ume you’ll realise how incredibly convincing this technology has become. While media verification workflows and processes have evolved over the last decade it is still a relatively slow and tedious process. Media partners led by Adobe have formed an alliance to introduce a standard for file verification from point of creation, the alliance known as the Coalition for Content Provenance and Authenticity have recently published their standard and it is already available as an SDK to App developers. In this session we will explore the importance of Content Provenance and trust.