Keynote: John Concannon: Telling Ireland’s Story

Bailey Allen Auditorium

In this keynote session John Concannon, Director General of Global Ireland in the Department of Foreign Affairs and Trade, will chat to Ann Walsh, Programme Director MSc Marketing Practice, J.E. Cairnes School of Business & Economics NUI Galway about his passion for telling Ireland’s story. 

John has played a pivotal role in many of the most successful international marketing campaigns and initiatives for Ireland over the last decade, including The Gathering, Discover Ireland, Creative Ireland, The Wild Atlantic Way, Ireland 2016 Centenary Programme, Ireland’s Security Council campaign, and more. He was selected as Irish “Marketer of the Year” in 2011 for his work marketing Ireland, and was nominated again in 2013 as the Creator of “The Gathering”.