Mobile Story formats for Social Media – What works and why?

Bailey Allen Auditorium

Many organisations and brands are left in a bit of a quandary when it comes to sharing stories on Social media. The question gets asked time and time again…Should we shot vertical, landscape or square? Some organisations like RTÉ shoot in 4K widescreen and then crop into the frame to create all three versions in HD. Others prefer to shoot natively in the format of the platform they will share to. EG Vertical for Instagram stories, Square/16:9 for the Timeline etc. In this session we will hear case studies which explore story formats for mobile by mobile.