speaker-info

Caroline Scott

Videographer and social media specialist

Caroline Scott is a videographer and social media specialist, helping news organisations and businesses better connect with their audiences using smartphones. 
Her previous role as Deputy Editor of Journalism.co.uk saw Caroline report on the latest innovations and trends that are changing the digital journalism industry, with a strong focus on the growth of mobile journalism in the newsroom and how journalists are using the technology to better connect with audiences. 
Although trained on ’traditional’ cameras and desktop editing software, she prefers to shoot, edit and publish her work from mobile devices, experimenting with a range of formats for viewers on different social platforms – and is a huge advocate for vertical video and raw content. Prior to reporting for Journalism.co.uk, Caroline was based in the South Atlantic where she developed a television station and its news programming for the population of the Falkland Islands. Her work as a videographer includes producing short films, documentaries and educational material for various companies in the UK.

 

My Sessions

Mobile Story formats for Social Media – What works and why?

Bailey Allen Auditorium

Many organisations and brands are left in a bit of a quandary when it comes to sharing stories on Social media. The question gets asked time and time again…Should we shot vertical, landscape or square? Some organisations like RTÉ shoot in 4K widescreen and then crop into the frame to create all three versions in […]

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