Björn is a seasoned journalist, author, and innovator with a deep passion for exploring alternative platforms and their impact on media and society. He is the founder of
thenewsocial.com, a newsletter (in German) that delves into emerging social media platforms, digital trends, and the evolving landscape of online communication. With a career spanning decades in journalism, Staschen has been a prominent figure in German media. He worked extensively with the German public broadcaster NDR (Norddeutscher Rundfunk), where he contributed to shaping digital storytelling and innovative reporting formats, including mobile journalism. His journalistic expertise and forward-thinking approach have earned him a reputation as a thought leader in the media industry. Staschen's book,
In der Social Media Falle ("Caught in the Social Media Trap"), critically examines the promises and pitfalls of mainstream social networks and the difficulties of distributing journalistic content via monolithic platforms. The book sheds light on how these platforms influence societal dynamics and individual behavior, advocating for greater awareness and responsibility in their use. Through his writing and projects, Björn Staschen champions the exploration of alternative, more ethical digital spaces, inspiring professionals and enthusiasts to rethink how we engage with technology and media.